For the Health of America: A Vision for the Future of Healthcare

Scott Serota, President and CEO of the Blue Cross Blue Shield (BCBS) Association, addressed a full house of DEC attendees at Ford Field yesterday about the future of healthcare, including looking ahead to what’s on the horizon in the next five to 10 years.

Affordability and innovation are major issues affecting the trajectory of the healthcare industry. Serota said that with their unique position in the marketplace, insuring members in every ZIP code across America, BCBS companies are committed to using their data and investing in technology to solve problems and create more effectiveness and efficiency for patients, physicians, insurers, health organizations and policymakers.